In today’s world of internet marketing, there is no proven method that works for every website. While one web master experiences success with one method, another might fail miserably by following the exact same steps. Search engine optimization is a process that must be personalized to your website. In fact, before you can ever begin to gain traffic, you must make sure your website is working optimally and loading quickly. You need keyword rich content and high quality images. You also need a great plan to create backlinks and to drive interest in your products and services. Today’s SEO companies are exploring new methods to drive traffic and create higher rankings and one of the biggest tools they are relying on is social media.
Social media marketing is one of the best ways to promote your products and services. You can use social media outlets like Facebook, Twitter, YouTube, and LinkedIn for free and endlessly promote your products and services to people in your area. These websites also offer you the opportunity to create ads and pay for targeted traffic. For instance, if you want to find new customers in your hometown, you can simply create an ad campaign where your ad will only show on the page for people visiting from your geographical area. Some sites such as Facebook allow you to narrow the criteria even further, targeting consumers by age and gender.
While our grandparents relied heavily on “word of mouth” marketing, social media is the new way to spread the word about your business. When someone “likes” your business on Facebook, it will automatically show up on his or her personal page. This shows public support for your business and all the people that visit this person’s page will see the information about your page. This leads to more clicks to your social media profile and ultimately your website. If you want to create buzz about your company, social media is definitely the way to go.
Social media is also a great way to share current news and promotions or sales. If you are offering a special discount for the holidays, send a tweet about it or put it on your Facebook wall. Some businesses give a special coupon code through social media pages that allow consumers to receive additional discounts for revealing they were referred through social media. You could even offer a special discount for those who publicly “like” your company’s profile to create extra momentum in your social media campaign.
SEO companies rely on social media marketing because it works. There is no easier way to reach a large audience for free and broadcast your information, links, and sales.