One of the reasons social media is so popular is because of its connection to image. As a culture, we are fascinated by image. We post countless photos of ourselves, browse the photo sets of others and even find friends and significant others based on the photos we see on social media. So, it’s no surprise that marketing for businesses like those owned by plastic surgeons has taken to the platform to find new customers and connect with the people most likely to use the products and services being offered.