SEO (search engine optimization) is one of the most fundamental parts of any online business strategy, as it is arguably the largest single determinant factor in attracting visitors to your website. When people want to search for something related to your industry or product, they generally use a search engine which brings up results which it feels is most relevant to their search query. SEO is a field that attempts to optimize websites so they can rank higher on the search engines, thus attracting higher numbers of visitors to increase their sales. Given the huge importance of this practice, many people have offered their opinions on how to increase your search engine rankings. This has led to many myths which often send your website down the wrong path.