With by far the majority of the population now using the Internet to conduct their shopping, having a great website is no longer a luxury but an absolute necessity. As a consumer, you have doubtless landed on certain home pages that made you want to leave immediately. Occasionally, due to poor design, a landing page is far too complicated, contains far too much text, and is impossible to navigate. If this is true for your company, you would be better off not having a website at all.