One of the reasons social media is so popular is because of its connection to image. As a culture, we are fascinated by image. We post countless photos of ourselves, browse the photo sets of others and even find friends and significant others based on the photos we see on social media. So, it’s no surprise that marketing for businesses like those owned by plastic surgeons has taken to the platform to find new customers and connect with the people most likely to use the products and services being offered.
How Does Social Media Marketing Work?
When marketing is done via social media, it takes a more inbound approach. This means that consumers are presented with content they are likely to enjoy, rather than a traditional advertisement. Some examples of this include:
Interactive advertisements that feel more like games
Posts that offer rewards or prizes for interaction or engagement
Instant downloads and other freebies given to users who engaged with brand pages
Video content relevant to viewers’ interests as well as the products being sold
Social media marketing for plastic surgeons makes perfect sense. People who are interested in the services offered at medical spas and aesthetic clinics are often trying to give their look a lift, and nowhere is this more important than in a world where social media is the deciding factor for many people’s self-image. This is why so many plastic surgeons have taken their marketing efforts to the timelines of social media to increase impact and improve conversion.
From Commercial to Conversion – Bringing it All Together
For companies who trust their advertising budget to agencies specializing in social media marketing for plastic surgeons and other businesses, it’s important to know that these ads will lead to revenue. Social media advertising is targeted, tailored and better directed to users who might already be interested in the product or service than traditional ads. This means better return on investment, more sales, and a better experience for both consumer and company. To find out more about how social media marketing works for med spas and many other types of business, contact a local advertising agency today!