Having a great website and a fantastic product or service is an important part of successful business, but it’s not enough for the sales to start flying. Before you can hope to make sales to people who aren’t close family members or friends, you need to figure out how you’re going to let people know your website exists. The trick to this is setting up and maintaining the perfect SEO campaign.
The first thing you need to do is check with Google and review their Panda requirements. The Panda program that Google currently uses to determine the validity of a website is quite a bit different from the WebCrawler’s they used to use. Black hat methods of SEO get caught a great deal quicker, and the penalties have become stiffer. Before you set any search engine optimization plans in motion, you need to check and make sure you don’t inadvertently do anything that could get your website in hot water. Keep in mind that the Panda program is constantly being updated, so you will have to frequently check in with Google and see if any of these updates will affect you and the way you’ve been handling your SEO.
Since you have a fledgling business, it’s unlikely that you want to spend lots of money on your SEO program. The good news is that there are plenty of things you can do, including linking onto social networking groups, creating an informative blog, and learning how to pen your own content. Keep in mind that while it’s possible to do all of these things by yourself, that doesn’t automatically mean you should. If you’ve never had to work with search engine optimization before, you should bite the bullet and hire a professional, at least until things start rolling.
Even if you have used search engine optimization in the past and are comfortable with your ability to handle things, you shouldn’t assume that you know it all. Trends and fads change, and you need to adapt as well. Take some time to look at your competition and try to identify the things they’re doing that seem to be working well, and the things that don’t seem to be generating the desired results. Don’t be afraid to ask your friends and family members who currently run successful web based businesses what they have found that works and what doesn’t work when it comes to boosting search engine ranking and attracting relevant traffic to their websites.
The most important thing to remember when it comes to SEO is that even though it is important to the success of your business, you can’t become so fixated on it that you let other aspects of your internet based business fall apart.