SEO (search engine optimization) is one of the most fundamental parts of any online business strategy, as it is arguably the largest single determinant factor in attracting visitors to your website. When people want to search for something related to your industry or product, they generally use a search engine which brings up results which it feels is most relevant to their search query. SEO is a field that attempts to optimize websites so they can rank higher on the search engines, thus attracting higher numbers of visitors to increase their sales. Given the huge importance of this practice, many people have offered their opinions on how to increase your search engine rankings. This has led to many myths which often send your website down the wrong path.
Below are the top five SEO myths and how you can avoid falling into the trap of employing them on your website.
Stuffing your website with keywords
Though in order to rank on search engines for certain searches you must have keywords on your website, using an excessive amount of keywords can in fact harm your search engine prospects and leave you blacklisted as a spam website.
Using unnatural language to fit keywords in
Search engines recognize when a website is trying to exploit its ranking algorithms by inserting irrelevant keywords. Make sure that you include keywords, but that they are part of a natural sentence that follows grammatical rules.
Excessive off page coding
Search engines also look at the code of your website; however, many people overdo this part also and get ranked lower as a result.
Search engine ranking is not everything
Even if you are at the top of the search engines, what is actually on your website determines whether visitors will buy your product or services. Simply believing that if you rank highest on a website will bring your business immediate success is wrong. Though you should focus on SEO, making sure your website is also excellent is still crucial.
Back-linking everywhere can be disastrous
Though having links to other websites is important, if you do this excessively and to irrelevant websites then search engines will realize and rank you down as a result.
SEO Solutions are experts in their field and can teach you the top 5 SEO myths and how to bust them with ease. Visit website.