In today’s world of internet marketing, there is no proven method that works for every website. While one web master experiences success with one method, another might fail miserably by following the exact same steps. Search engine optimization is a process that must be personalized to your website. In fact, before you can ever begin to gain traffic, you must make sure your website is working optimally and loading quickly. You need keyword rich content and high quality images. You also need a great plan to create backlinks and to drive interest in your products and services. Today’s SEO companies are exploring new methods to drive traffic and create higher rankings and one of the biggest tools they are relying on is social media.