The Value of Web Design in Atlanta

by | May 17, 2013 | Web Development

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Perhaps the largest business hub in the south is Atlanta. While that provides for countless opportunities, it also means multiple competitors. As a result, web design in Atlanta is that much more important than it already was.

First Impressions

Do you remember what your mother said before your first date or your first job interview? “You only get one chance to make a good first impression.” Even if your business is a point of sale retail store, there is a good chance your customers first encountered you online. Web searches have replaced phone books, card catalogs and maps. It is quite possible your website is the first impression people have of your company. What does it say?

Appearance Matters

Whether people will admit it or not, appearance matters. This holds true in job interviews, as well as purchases. For example, if you are buying cereal and there is a box on the shelf that is partially bent and a box on the shelf that is in perfect condition, you will probably reach for the perfect box. If you are looking to buy a home and the real estate agent takes you to a home next to neighbors who have grass that is waist high and an old car on cinder blocks in the front yard, you might not even get out of the car.

Eight Seconds

Potential customers can learn quite a bit about your appreciation for quality, your professionalism and your expertise in the industry just by looking at your website. In a society that is primarily visual, web design in Atlanta needs to be attractive. If a cowboy manages to stay on a bull for eight seconds, it’s considered a clean ride. Studies show the first eight seconds a visitor is on your website is all it takes for them to decide whether to look around on your site or go elsewhere. Not many people can read much in eight seconds so design is key.


Neon signs, business cards and custom polo shirts are not your primary means of branding any longer; your website is. Quality web design in Atlanta will incorporate branding by doing more than simply integrating the logo onto the site. Everything from the color scheme to the font that is used matters from a branding perspective. Good graphic designers understand the natural movement of the eye and incorporate that into the web design as well.

If you’re looking to hire a professional company for web design in Atlanta.

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